MEET THE
Founder & CEO
OF WBF HEalthy Living

Bruce C.P. Fam, the visionary behind WBF HEALTHY LIVING ELEMENTS®, is a committed advocate for holistic well-being and a published author.

With an extensive background in safety & health sciences, nutrition, and fitness, Bruce has become a beacon of knowledge and wisdom in the realm of healthy living.

His Motto….

” TO SAVE LIVES THROUGH ONE HEALTHY HABIT AT A TIME.”

C.P Fam

CEO strategy

I once stood

Where many of you might be standing right now, at the crossroads between a life weighed down by unhealthy choices and the path to a healthier, more fulfilling future.

As a former Director of Safety and Environment at one of Malaysia’s largest petrochemical companies, I led a hectic life that left little room for health and wellness.

Fast food was a staple, and exercise was something I thought I had no time for.

Honoured Selfie with His Majesty DYMM Agong, King of Malaysia, also DYMM Sultan Ibrahim

I am deeply honoured to have had the opportunity to meet His Majesty DYMM Sultan Ibrahim, the Sultan of Johor and the current King of Malaysia. This moment reflects our shared respect and commitment to national unity and excellence.

Something changed in 2017

I realized that if I wanted to lead, inspire, and make an impact, it had to start with my own health. Armed with determination and a voracious appetite for knowledge, I delved into research, read extensively, and educated myself through various platforms.

I didn’t rely on professional help. Instead, I relied on my ability to learn and adapt. My diet, once dominated by Malaysian, Chinese, Indian, and Western cuisines in large quantities, transformed as I embraced the principles of balance and nutrition. Even my two teaspoons of sugar in every cup of tea became a thing of the past.

The result? A journey that took me from 114 kg to a lean 86 kg, not just changing my weight but my entire lifestyle.

Today, WBF Healthy Living is not just a company – it’s a testament to a journey of self-discovery and discipline. I stand here, in 2021, not just as a founder but as a living testament to the fact that transformation is possible with the right mindset and system.